how we do it

The client sees Highlight Aviation’s costs direct from operators. Seeing the direct costs means that a client is comparing the most accurate representation of the marketplace as opposed to receiving prices from other brokers that are marked up an amount undisclosed to the client. Disclosing the direct costs ensures the client that Highlight Aviation is not prioritizing profits over a collaborative and consultative approach to aircraft charting.

Through our TRUEcost program, Highlight Aviation will evaluate and make recommendations of charter options without profiting off individual trips. Traditional brokers are only paid if the client selects their option. Therefore, other brokers are motivated to do whatever it takes for a client to select their option. In a competitive space where multiple brokers are vying for the same client's trip, inevitably a race to the bottom of price and quality will happen. While the intent of the client is to obtain the best price and not be taken advantage of, they are potentially selecting less safe, less reputable, or lower quality operators and aircraft. Highlight Aviation charges a monthly fee so we are not dependent on winning individual trips to cover our operational costs of providing objective feedback on all presented options.

Highlight Aviation can prioritize and service each client exactly how they want. We do this by limiting the amount of clients we take on so that we are never overwhelmed with non-service tasks. We make ourselves available for any number of phone calls or emails and respond to them expeditiously. We do not have sales quotas or budgets that we are focused on meeting. It is all about the client.